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I’m Sergio DeSoto. This is where I write about business, whatever I happen to be noticing, and the photographs I take along the way — usually starting from the answer most people skip.
AI gave me unlimited thinking. That's exactly why I'm stepping away from it.
2026 · 10 · 19 · 5 minFast food, your phone, and the church all run the same three moves.
2026 · 10 · 17 · 3 minWhy people can't see the system they're sitting in.
2026 · 10 · 17 · 4 minTaught to quote great men. Never asked to read God first.
2026 · 10 · 16 · 2 minHappy was never the assignment.
2026 · 10 · 15 · 6 minThe same blood covers the man who built the fence and the man who built the gate.
2026 · 10 · 15 · 6 min“It is very obvious that we are not influenced by ‘facts’ but by our interpretation of the facts.”
